Daleli

What it is

Daleli is an Arabic-first business profile and searchable catalog for social sellers. Customers browse products on a storefront and continue the conversation through WhatsApp rather than an in-app checkout. The work targets merchants who sell through social channels and need a structured catalog without committing to full e-commerce upfront.

The problem

Social sellers in Gaza often manage product lists, prices, and customer questions across chat threads and informal notes. They need branch-scoped profiles, a browsable storefront, and a reliable handoff to WhatsApp when a customer wants to order.

My role

Design and implementation

What I worked on

• Defined branch-scoped business profiles for multi-tenant seller catalogs.
• Planned merchant subdomains and an Arabic storefront experience.
• Designed product, variant, category, and collection structures for catalog browsing.
• Worked on bulk CSV and XLSX import and export flows, including import-correction handling.
• Added availability states, storefront announcements, and safe store customization boundaries.
• Built migration and seed workflows plus local service orchestration for development.
• Ran dependency and contract checks before integration work.
• Implemented the initial MVP foundation; catalog UI and full storefront behavior are the next bounded slices.

How it fits together

Tools and workflow

Status and links

Private pre-pilot. No public repository or demo at this time.